Marketing Automation

Wordable: 12 Expert Quotes About Being An Expert At Giving Quotes

Submitted by Sam Moore on Thu, 12/15/2016 - 10:50

Sometimes internet marketing notices the self-involved nature of noticing its own self-involved nature.
Also, reposting a roundup article is even easier than writing one.

Roundup posts are all the rage right now because they’re so much easier to write than actually spending time thinking of genuinely useful content.

But even better than doing roundups is being featured in them. You get links, fame, and glory, all for giving a 2 sentence quote about a topic you may or may not have any experience in.

https://blog.wordable.io/12-expert-quotes-expert-giving-quotes/

Backlinko: KEYWORD RESEARCH FOR SEO

Submitted by Sam Moore on Wed, 12/14/2016 - 15:35

Brian Dean is best known as the backlink guy, but his SEO and keyword research info is well worth a read. here's the update for 2017.

If you can master the art of finding awesome keywords for your business — you’ll not only benefit from more search engine traffic – but you’ll also know your customers better than your competition.

http://backlinko.com/keyword-research

Convince & Convert: 80 Percent of B2B Buyers Expect Real-Time Interaction

Submitted by Sam Moore on Tue, 12/13/2016 - 22:56

The amount of time business buyers are willing to wait for a response varies by channel. It may surprise you that 67 percent of business buyers expect a response via email within one hour, and 15 percent of those actually expect an immediate reply.

http://www.convinceandconvert.com/customer-experience/buyers-expect-real-time-interaction/

Venngage: Pop-Ups Be Gone: The Solution to Google’s Interstitials Update in 2017

Submitted by Sam Moore on Sat, 12/10/2016 - 19:54

Some great ideas in here about how to get people to engage and give up their email, without being so annoying about it.

1) Instead of pop-ups, create valuable gated content

2) Use NudgeSumo to replace pop-ups

3) Include subscribe forms directly in your content

Read how here:

https://venngage.com/blog/pop-ups-google-interstitials-2017/

I have 2 clients I'm going to speak with about this on Monday. If you'd like to be the third, Email Me or Get on my calendar
 

Startup Shenanigans: The dark art of Growth Hacking.

Submitted by Sam Moore on Mon, 12/05/2016 - 20:06

And here's what it feels like to be less than authentic...

A few weeks ago I asked a friend who has been doing “growth hacking” for a long time to help promote Asteroid and to show me a few tricks. What I learned was depressing.

https://medium.com/startup-shenanigans/the-dark-art-of-growth-hacking-e3f7f5514f38#.2tr7d7yvu

Live.Institute: How being honest and purpose-driven can build real business growth

Submitted by Sam Moore on Mon, 12/05/2016 - 19:57

Reading the various growth strategies people flog out there, one could be forgiven for thinking it's necessary to become someone other than yourself in order to make a living. 
Here's an alternative view.

Consistency + quality content = success.

https://live.institute/talks-molly-33ea98ace9a6#.9jaduamvi

Another day, another clueless prospecting email

Submitted by Sam Moore on Fri, 12/02/2016 - 21:59

TemplateHere's a clearly automated email I got from a recruiter, looking to see if they could place one of their unfortunate victims with me. 
Can you tell I loathe the "staffing" business? 

Anyway, this thing is so full of crap it's hard to know where to start.
My company is 100% virtual, with as yet no staff - all contractors, all remote. There's no "work for us" section on my web site. 
And yet, Mr. X here would like me to believe he's checked out my site for opportunities, and found someone I'd like to hire.

Here's a clue:
If you start trying to build a relationship with me by bullshitting your way into my inbox, the best you can expect from me is a cold silence. I will never trust you, and I don't do business with people I don't trust.
On the other hand, I might write a blog post publicly shaming you; if you're lucky I'll leave your name out.
 

Bottom line: you can't automate relationships.

Hi,

My name is XXX XXXX, I am a recruiter for XX XX XX based out of XXXXX. XXX is national based in presence, and specializes in those hard to fill roles across all industry from a contract and direct hire standpoint.

I noticed one of your job openings, and would like to pass along a candidate that I am working with for your review.

Please note that we only get paid per placement.  So to review qualified candidates is free of charge!

If you are interested in reviewing the candidate, please let me know.

Best,

XXX XXXXX