Hat tip to my colleague Jeff Couret, for the pointer to this informative Moz article on how to identify low-quality content on your site:
I've been in discussions with a startup client about how important it is to have a content strategy, and how much value we could get from a content strategist.
Of course, everyone thinks they're a great writer - just as everyone has a nephew who could build our corporate web site; so why do we need a professional to sort out our content? Can't we just write about our product and trust Google to pick up our articles and blog posts?
If you think that, ask yourself if you understand what bounce rate tells you about the content quality of a page (hint: a high bounce rate isn't necessarily bad). And do you know what pogo-sticking is, and what is says about your content quality?
A content strategist will monitor and improve your offerings to site visitors in a way that gets you SEO credit for your great writing, and satisfies your users. And that makes Google very happy.