Web

Vice: We're Getting Rid of Comments on VICE.com

Submitted by Sam Moore on Thu, 12/22/2016 - 11:05

As we all know, the comments section of many sites is simply an open sewer.
 

We don't have the time or desire to continue monitoring that crap moving forward. Besides, there are plenty of other ways for you to publicly discuss our work and the personal worth of our staff. We'll still be reading your thoughts on Twitter and Facebook, and we legitimately do enjoy getting IRL mail (no bombs) sent to our offices in Brooklyn.

https://www.vice.com/en_us/article/were-getting-rid-of-comments-on-vice

AdWeek: Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Submitted by Sam Moore on Fri, 12/16/2016 - 09:30

Anyone doing Search Engine optimization will appreciate Ikea's clever play here - when someone searches for a relationship problem ("My partner is annoying"), their product pops up on the SERP.
Apparently only in Sweden, but still...

Conveniently, ...searches for terms like "He can't say he loves me" will lift Ikea's product ads to the top of the Google Adwords pile—a visibility coup so maniacally clever that it's hard to hold a grudge. 

http://www.adweek.com/adfreak/ikea-renamed-products-after-frequently-googled-problems-those-products-solve-175005

Search Engine Land: Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

Submitted by Sam Moore on Thu, 12/15/2016 - 20:30

Here's a case study on some of the issues that can arise in a mobile-first world, which we're now entering.
tl;dr - make sure your mobile visitors are seeing the full monty, because that's what Google is going to index.

Google has clearly explained that site owners should make sure their mobile URLs contain the same content as the desktop pages. Those mobile URLs will be the ones used for ranking purposes and to understand structured data.

http://searchengineland.com/finally-going-mobile-friendly-collision-course-googles-mobile-first-index-case-study-265227

Backlinko: KEYWORD RESEARCH FOR SEO

Submitted by Sam Moore on Wed, 12/14/2016 - 15:35

Brian Dean is best known as the backlink guy, but his SEO and keyword research info is well worth a read. here's the update for 2017.

If you can master the art of finding awesome keywords for your business — you’ll not only benefit from more search engine traffic – but you’ll also know your customers better than your competition.

http://backlinko.com/keyword-research

Krebs: San Francisco Rail System Hacker Hacked

Submitted by Sam Moore on Wed, 11/30/2016 - 12:55

Well this is gratifying...
Apparently the guy who ransomewared the San Francisco metro wasn't all that secure himself...

Among other takeaways -

...truthfully answering secret questions is a surefire way to get your online account hacked.

Also, be sure to check out the FBI's anti-ransomware guidelines, linked in the article.

https://krebsonsecurity.com/2016/11/san-francisco-rail-system-hacker-hacked/