Ad business

AdWeek: Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Submitted by Sam Moore on Fri, 12/16/2016 - 09:30

Anyone doing Search Engine optimization will appreciate Ikea's clever play here - when someone searches for a relationship problem ("My partner is annoying"), their product pops up on the SERP.
Apparently only in Sweden, but still...

Conveniently, ...searches for terms like "He can't say he loves me" will lift Ikea's product ads to the top of the Google Adwords pile—a visibility coup so maniacally clever that it's hard to hold a grudge. 

http://www.adweek.com/adfreak/ikea-renamed-products-after-frequently-googled-problems-those-products-solve-175005

Backlinko: KEYWORD RESEARCH FOR SEO

Submitted by Sam Moore on Wed, 12/14/2016 - 15:35

Brian Dean is best known as the backlink guy, but his SEO and keyword research info is well worth a read. here's the update for 2017.

If you can master the art of finding awesome keywords for your business — you’ll not only benefit from more search engine traffic – but you’ll also know your customers better than your competition.

http://backlinko.com/keyword-research

Startup Shenanigans: The dark art of Growth Hacking.

Submitted by Sam Moore on Mon, 12/05/2016 - 20:06

And here's what it feels like to be less than authentic...

A few weeks ago I asked a friend who has been doing “growth hacking” for a long time to help promote Asteroid and to show me a few tricks. What I learned was depressing.

https://medium.com/startup-shenanigans/the-dark-art-of-growth-hacking-e3f7f5514f38#.2tr7d7yvu

Dangerous Minds | FACEBOOK: I WANT MY FRIENDS BACK

Submitted by Sam Moore on Thu, 10/25/2012 - 00:43
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Over a Dangerous Minds, a trenchant critique of Facebook's gonad-crushing "Sponsored Stories" strategy:
The worse the platform performs, the more advertisers need to use Sponsored Stories. In a way, it means that Facebook is broken, on purpose, in order to extract more money from users. In the case of Sponsored Stories, it has meant raking in nearly $1M a day.
This will hit small publishers, mom-and-pop businesses, and non-profits like Kitten Associates hardest.
At Dangerous Minds, we post anywhere from 10 to 16 items per day, fewer on the weekends. To reach 100% of of our 50k+ Facebook fans they’d charge us $200 per post. That would cost us between $2000 and $3200 per day—but let’s go with the lower, easier to multiply number. We post seven days a week, that would be about $14,000 per week, $56,000 per month… a grand total of $672,000 for what we got for free before Facebook started turning the traffic spigot down in Spring of this year—wouldn’t you know it—right around the time of their badly managed IPO.

Full Story

20 Examples of Great Facebook Pages | The Best Article Every day

Submitted by Sam Moore on Sat, 03/05/2011 - 12:32

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BSPCN has a gallery of 20 interesting Facebook fan pages, with brief commentary.

Our experience - especially with Covered in Cathair and Kitten Associates- has been that a Facebook fan page can be a great way of keeping your community involved and engaged - much better than a forum or blog, though those are great too. CiCH's fan page has become a key location for Robin's readership, and the Kitten Associates page has been invaluable especially in fundraising for the fosters.

What's frustrating about the BSPCN post, though, is there's no detailed indication of how the fan page is used, how it relates to the brand's web site, any cross-communication with Twitter, etc. I'd also be interested to know who in the brand marketing organization is populating these pages. I imagine it's different for each brand...?

I'd love to see an in-depth look at one of these pages, the team behind it, the community, and the overall communications strategy.

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Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers. While other companies struggle with whether or not to participate you can be out in the trenches gathering fans and gaining evangelists.

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BSPCN post

6 mobile campaigns that put the traditional site to shame - iMediaConnection.com

Submitted by Sam Moore on Wed, 02/02/2011 - 20:53

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I had an interesting conversation with an old friend the other day about why a brand would write a mobile app, when there are such dynamic possibilities available for Facebook apps.

Aside from the desire to get your brand out of the Facebook sandbox, I thought of a few things you could do with an app that might be a little harder when working through Facebook, even Facebook mobile - geo-tagging and phone calls among them.

Fortuitously, here's a roundup of 6 mobile apps that stand well on their own, both for usability and branding.

Here are six companies that use the mobile web smartly, creating an altogether different experience than traditional online by using the strengths that the mobile device has to offer. They have been separated into two categories, one for advocating user purchases and the other for overall content and efficiency.

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Category 1: Purchase intensive

These web pages make the buying experience extremely straightforward.

Starbucks Coffee. The Seattle-based company has been one of the industry leaders in using mobile to spread its messages and promote its brand. While using geolocation sites like Foursquare and Facebook Places to reward customers who buy Starbucks products, the company' recently expanded the value of its app by allowing customers to pay for their drinks by waving their mobile phones over an in-store reader. By providing added convenience and utility to its mobile experience, Starbucks' mobile efforts are leading the pack, while making the case for a wallet-less future.

Dominoes Pizza. Of course ordering a pizza through a mobile phone should be a no-brainer. But Dominoes has gone beyond the simple store locator feature to simplify the ordering process to a few finger taps. Not only can customers save all their credit card information and track the progress of their pizza through their mobile app, but they can also receive personal SMS texts that offer special deals and promotions based on previous orders.

eBay. The popular online auction website is trying its hand at augmented reality, a term that will likely become part of the digital vernacular in the next few years. While its mobile web page is more or less an abbreviated version of its traditional website, eBay has relied heavily on apps to help optimize its presence within the mobile realm. By downloading the Junaio app along with the eBay app, customers can monitor their favorite eBay auctions in real time through their mobile phones. If you don't think that's cool, you might need to get your cool meter fixed.

For the other three, see the
iMedia Connection post.