Ad business

The good folks at Target Marketing Magazine have asked me to present on the topic of how (and why!) to use online document customization and management strategies to solve marketing problems.

I'll be focusing on how retail, franchisee and sales agent systems can benefit from the ability to customize ads, sales support materials, point-of-purchase, direct mail, etc.

If there's time, we'll look at setting up localized cross-media campaigns, and may even get into personalized URLs.

The webinar's free, but you do have to register:
Registration Page

While I've long been convinced that the modern corporation is designed to prevent productivity, it's always nice to find tools that help prove one's point.

Here's a clock that figures out how much of our clients' money we just burned through, nattering on about synergy and ROI:

Introducing Bring TIM!® (Time Is Money) - a fun yet useful office clock that tallies the dollars spent in long meetings. Simply enter the number of people in the room, ballpark an average hourly wage, and press the illuminated start button. Everyone will be amazed as the dollars pile up with every second that ticks by.

Product Page

Pair this up with Bullshit Bingo and you've got a cure for the common drone.

Over at All Things Digital, Peter Kafka thinks Apple's iAd scheme is headed for total (or near-total) domination of the ad space on the platform:

I’ve talked to some mobile ad companies that are more hopeful. They think Apple will let them compete with its iAd platform in a fair fight.

Maybe they’re saying that because they have to appear optimistic. Maybe they really believe it. But I think they’re wrong. I think Apple intends to own the ad market for its app ecosystem.

Full Article at All Things Digital Read more »