Anyone doing Search Engine optimization will appreciate Ikea's clever play here - when someone searches for a relationship problem ("My partner is annoying"), their product pops up on the SERP.
Apparently only in Sweden, but still...
Conveniently, ...searches for terms like "He can't say he loves me" will lift Ikea's product ads to the top of the Google Adwords pile—a visibility coup so maniacally clever that it's hard to hold a grudge.
Brian Dean is best known as the backlink guy, but his SEO and keyword research info is well worth a read. here's the update for 2017.
If you can master the art of finding awesome keywords for your business — you’ll not only benefit from more search engine traffic – but you’ll also know your customers better than your competition.
And here's what it feels like to be less than authentic...
A few weeks ago I asked a friend who has been doing “growth hacking” for a long time to help promote Asteroid and to show me a few tricks. What I learned was depressing.
"The combination of Fetch and Render plus Search Analytics has more or less rendered Content Keywords obsolete. "
If you're doing local listings at all, or your clients are, you may be interested in some recent tweaks to Google My Business listings:
"It's far easier to sell someone on a new kind of fruit than it is to get them to eat crickets, regardless of the data you bring to the table."
The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It's not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it's a little fractal of the entire story, something real.
Over a Dangerous Minds, a trenchant critique of Facebook's gonad-crushing "Sponsored Stories" strategy:
The worse the platform performs, the more advertisers need to use Sponsored Stories. In a way, it means that Facebook is broken, on purpose, in order to extract more money from users. In the case of Sponsored Stories, it has meant raking in nearly $1M a day.This will hit small publishers, mom-and-pop businesses, and non-profits like Kitten Associates hardest.
At Dangerous Minds, we post anywhere from 10 to 16 items per day, fewer on the weekends. To reach 100% of of our 50k+ Facebook fans they’d charge us $200 per post. That would cost us between $2000 and $3200 per day—but let’s go with the lower, easier to multiply number. We post seven days a week, that would be about $14,000 per week, $56,000 per month… a grand total of $672,000 for what we got for free before Facebook started turning the traffic spigot down in Spring of this year—wouldn’t you know it—right around the time of their badly managed IPO.
BSPCN has a gallery of 20 interesting Facebook fan pages, with brief commentary.
Our experience - especially with Covered in Cathair and Kitten Associates- has been that a Facebook fan page can be a great way of keeping your community involved and engaged - much better than a forum or blog, though those are great too. CiCH's fan page has become a key location for Robin's readership, and the Kitten Associates page has been invaluable especially in fundraising for the fosters.
What's frustrating about the BSPCN post, though, is there's no detailed indication of how the fan page is used, how it relates to the brand's web site, any cross-communication with Twitter, etc. I'd also be interested to know who in the brand marketing organization is populating these pages. I imagine it's different for each brand...?
I'd love to see an in-depth look at one of these pages, the team behind it, the community, and the overall communications strategy.
Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers. While other companies struggle with whether or not to participate you can be out in the trenches gathering fans and gaining evangelists.