Seth Godin: Pattern Matching

Submitted by Sam Moore on Sat, 08/20/2016 - 19:09

"It's far easier to sell someone on a new kind of fruit than it is to get them to eat crickets, regardless of the data you bring to the table."

http://sethgodin.typepad.com/seths_blog/2016/08/pattern-matching-as-a-shortcut-to-growth.html