Seth's Blog: No one ever bought anything on an elevator

Submitted by Sam Moore on Thu, 10/25/2012 - 23:48

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The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It's not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it's a little fractal of the entire story, something real.


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