Content Management Systems (CMS)

Why you need a content marketing strategist

Submitted by Sam Moore on Fri, 08/25/2017 - 22:13

Hat tip to my colleague Jeff Couret, for the pointer to this informative Moz article on how to identify low-quality content on your site:
https://moz.com/blog/low-quality-pages

I've been in discussions with a startup client about how important it is to have a content strategy, and how much value we could get from a content strategist.
Of course, everyone thinks they're a great writer - just as everyone has a nephew who could build our corporate web site; so why do we need a professional to sort out our content? Can't we just write about our product and trust Google to pick up our articles and blog posts?

If you think that, ask yourself if you understand what bounce rate tells you about the content quality of a page (hint: a high bounce rate isn't necessarily bad). And do you know what pogo-sticking is, and what is says about your content quality?

A content strategist will monitor and improve your offerings to site visitors in a way that gets you SEO credit for your great writing, and satisfies your users. And that makes Google very happy.
 

HTTPS Everywhere: Deep Dive Into Making the Switch

Submitted by Sam Moore on Mon, 03/06/2017 - 21:00

HTTPS image

Not only are some browsers now throwing flares when forms are presented without encryption, but Google is starting to notice as well.
Bottom line - it's time to get a cert and make your site work over encrypted connections.

Here's a detailed article that will take you through the steps required to get HTTPS working on your site(s).

https://www.lullabot.com/articles/https-everywhere-deep-dive-into-making-the-switch

 

Industry-specific pages debut on Drupal.org

Submitted by Sam Moore on Mon, 03/06/2017 - 15:59

Did you know 73% of the top 30 media companies use Drupal? Neither did I.

Drupal.org has 3 new industry-specific pages, offering case studies and talking points, like the one above, for prospective site builders who are considering Drupal.

The three market verticals are Higher Ed, Media/Publishing, and Government.

Having worked in all 3, I can attest there's lots of opportunity there. Hopefully these new pages will help get the word out.

 

https://www.drupal.org/association/blog/drupalorg-industry-pages-are-live

Vice: We're Getting Rid of Comments on VICE.com

Submitted by Sam Moore on Thu, 12/22/2016 - 11:05

As we all know, the comments section of many sites is simply an open sewer.
 

We don't have the time or desire to continue monitoring that crap moving forward. Besides, there are plenty of other ways for you to publicly discuss our work and the personal worth of our staff. We'll still be reading your thoughts on Twitter and Facebook, and we legitimately do enjoy getting IRL mail (no bombs) sent to our offices in Brooklyn.

https://www.vice.com/en_us/article/were-getting-rid-of-comments-on-vice

Metatags, sharing, and social media

Submitted by Sam Moore on Wed, 10/19/2016 - 09:39

Here's a great guide to tagging your content to optimize presentation on FB, LinkedIn and Twitter: 
"As social media platforms continue to become a dominant traffic source for your content, it becomes even more important to put in the small amount of additional effort to ensure your story can connect with each audience. Through the proper use of metadata, you can easily achieve this goal with your existing content as well as make this a part of your editorial process moving forward."

Bonus: this is quite easy with Drupal and the Metatag module.

https://www.newmediadenver.com/blog/using-html-meta-tags-to-tailor-your-story

The move to HTTPS

Submitted by Sam Moore on Wed, 09/21/2016 - 10:35

Google announced earlier this year that they will begin counting the availability of service over the https protocol on sites as a positive factor for page rank.
Several clients have expressed concern over moving their Drupal sites to https. Drupal has no issues with this, and generally work fine over either protocol; but there's some confusion over broader issues of search, link juice, etc. and how 301s and 302s should be handled. Here's a good summary of the common questions:
https://plus.google.com/+JohnMueller/posts/PY1xCWbeDVC

Dries Buytaert: How can Drupal web applications compete with native apps?

Submitted by Sam Moore on Fri, 09/16/2016 - 11:12

In the longer term, client-side frameworks like Ember will allow us to build web applications which compete with and even exceed native applications with regard to perceived performance, built-in interactions, and a better developer experience. But these frameworks will also enrich interactions between web applications and device hardware, potentially allowing them to react to pinch-and-zoom, issue native push notifications, and even interact with lower-level devices.

http://buytaert.net/can-drupal-outdo-native-applications

MediaCurrent: How Drupal won an SEO game without really trying

Submitted by Sam Moore on Fri, 08/19/2016 - 13:17

The basics - and even advanced aspects - of SEO are so ordinary for Drupal site builders that sometimes we forget what an advantage Drupal affords us. While site owners still need to think about content quality, metadata and search terms, creating a high-rankable site is a matter of course for Drupal developers.

Here's a brief look at MediaCurrent's SEO work for a client, which also serves as a simple how-to for site builders focusing on SEO in a Drupal environment.

http://www.mediacurrent.com/blog/drupal-seo-win