From HuffPo: Facebook Privacy Settings: How To Fix Your Profile In 2 Minutes (VIDEO)

Submitted by Sam Moore on Mon, 05/17/2010 - 13:57

Screen shot 2010-05-17 at 1.45.13 PM.png
The Huffington Post has this timely video on how to take back some control of your privacy settings on Facebook.

To exert full control over your privacy on Facebook, you have to navigate through 50 settings with more than 170 options.

All of the settings can be mind-boggling, unless you know where to go for the most important fixes.

Here's everything you need to know to go back to the old days when you could control your privacy on Facebook with just a few clicks.

Full article at HuffPo

Wall Street Journal
Seems like getting the hell out of Facebook has become a meme-to-watch:

Over the past 24 hours, searches related to deleting Facebook accounts have been some of the top trending items on Google (GOOG)–indicating that the tech-world furor about the social-networking site’s privacy policies may have become more mainstream.

More here at WSJ's Digits blog.

Apple Appears Serious About Closing iPhone, iPad Apps to Outside Ad Networks

Submitted by Sam Moore on Mon, 05/17/2010 - 13:20

All Things Digital

Over at All Things Digital, Peter Kafka thinks Apple's iAd scheme is headed for total (or near-total) domination of the ad space on the platform:

I’ve talked to some mobile ad companies that are more hopeful. They think Apple will let them compete with its iAd platform in a fair fight.

Maybe they’re saying that because they have to appear optimistic. Maybe they really believe it. But I think they’re wrong. I think Apple intends to own the ad market for its app ecosystem.

Full Article at All Things Digital

hhcc_logo.pngFor those who need a refresher, here are some first-look observations and some interesting strategic thoughts from Hill Holliday. Sample:

The big thing that iAd really does is it brings new thinking into the capabilities of mobile display advertising and it wasn’t brought to you by Google. Google has been badly lagging in all aspects of mobile and Apple probably saw the lack of innovation in the mobile advertising market and decided to put their stake in the ground. Let’s also be clear here that mobile display advertising isn’t yet a billion dollar business, this isn’t about the money for Apple but reshaping the industry as they saw fit.

The bottom line for Apple is the continuing creation of new and free apps for the App Store while everything else, like being the innovator in mobile advertising, sticking it to Google, pre-emptively blocking Adobe are just bonuses.

Full post at Hill Holliday

adlab-logo.pngAnd thanks to MIT Advertising Lab and Ilya Vedrashko.


OnDemand - here we come

Submitted by Sam Moore on Mon, 04/19/2010 - 12:32


Heading out in the morning for Philadelphia, and the 2010 OnDemand Expo.

This year I'm on one panel, and giving one presentation (along with my buddy Mark Van Duinen from TracyLocke).

Here's the panel info:

Title: Making Digital Workflows Pay Off
Date: Tuesday April 20, 2010
Time: 1:00-1:50 PM

And here's the presentation:
Title: Creating a Multi-Channel Marketing Center around a Web-to-Print Storefront
Date: Wednesday April 21, 2010
Time: 4:00-4:50PM

If you're at the Expo, swing by one of these and say Hi.

See you in Philly!

Adding Signatures to Apple's - a brief look

Submitted by Sam Moore on Tue, 03/16/2010 - 16:04

A client asked me how to create a rich email signature that would be viewable by all recipients, no matter what. In particular, he wants his logo, complete with contact info, to show up and look as good as possible. Great idea - having invested in getting a nice logo done, you'll want to put it in front of your readers as often as you can.

Well, that turns out to be a tall order - some email readers can't read HTML email, for example, and some have HTML mail turned off by default (I'm told the new Blackberry client falls into this latter category).

So, given that we need to create something that works most of the time, and doesn't look completely foolish the rest of the time, I've suggested that we compromise by putting his contact information in text, and leave just the graphic part of the logo as an image.

That way, if the image disappears and the text loses its styling, at least the reader will have the basic info available.

This particular client uses Apple's to send and receive mail (as do I these days, after a long romance with Eudora, a troubled relationship with Entourage, and flings with other more or less broken readers).
Given the sparsity of Apple's help files on this, I've hacked up a short instruction set with some screen shots, below. Many of these instructions will also work for, say, Entourage, though the details will differ a little.

I've started by assuming we have Mail already set up, with some existing accounts.

Creating a new Signature

Our first step is to go to Mail's Preferences, and find the tab for "Signatures".

You have the option to select a particular account for this signature, or select "All Accounts" to see all your signatures (you can add the new on e to particular accounts later). Adding a signature to an account makes it available when you're composing mail.
At the bottom of the second column (see above), click the little "+" to add a new signature. It'll be called "Signature#x" by default - we'll want to change it to something more meaningful, so that when it shows up in popup lists we'll know which one it is.


Above, I've renamed the signature "MyNewSignature" - not very useful, I'll admit. I've also started typing some information into the box at the right. I've started with my name and email address (the one for this account) - don't assume these will always be easy for your readers to pull out of your emails; some readers may appreciate not having to scroll all the way back to the top of an email to figure out who you are. Since this is plain text, it should appear more or less as shown in all readers.

Adding an image

To insert a logo or picture, just drag it from your desktop.

Note that all graphics should be in RGB color space. As for file formats, JPEG (.jpg) is the most bullet-proof, though .png is becoming more widely supported.

I recommend using bitmap formats rather than vector formats such as PDF here, because you've already rendered the art into pixels (if you don't understand this, don't worry - just use an RGB JPEG).

It's a good idea to keep both the display size (how big it looks on your screen) and the file size (how many bytes) as small as you can.


Above, we see one of Mail's little habits - it sometimes displays incoming graphics at the wrong aspect ratio. Just click away to another signature, then back to the new one…

and this should resolve itself:

Above, note that I've also typed in a web address (complete with the "http://" part, also known as the protocol specifier).
This will become clickable in most HTML email-friendly environments; your plain-text readers will have to copy and paste this address in order to use it.

Styling text

The text in your signature can be styled just as any text in the body of your email can. These stylings will simply disappear in a plain-text environment (so remember to use other cues such as line breaks for separating content, rather than relying on only, say, italicization).

To style a passage of text, select the text and go to "Format->Show Fonts" (Cmd-T - above) to bring up the Font palette:

Here, I've made the text Helvetica Bold Italic. Just as with web pages, its better to pick fonts that are quite common (helvetica, Arial, Times, Lucida) to be sure your readers have them. If they don't have your chosen font, the choice of what to display instead is up to their mail reader, not you.

In a perfect world, all your readers will see something like this.

Assigning the Signature to an Account

If you've created your signature under the "All Accounts" listing, you'll want to pick particular accounts to make it available to (assuming you have more than one email account - don't we all?)


To do this, simply drag the signature's name in the middle column over the account's name in the left column. The account name will highlight briefly.

Applying a signature to an email

When composing a new email, just pick your desired signature from the popup list. Only the signatures assigned to that particular email account will appear in the list. This will keep you from using your work email with your personal signatures, and vice versa.


Happy emailing.

AdLab: Avatarize Yourself Until You Are Blue In the Face

Submitted by Sam Moore on Tue, 01/26/2010 - 09:36

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AdLab has some detail about the already-old-news Avatar/McDonalds upload-my-face thingie, running in Europe.
Obviously this has been done before - from "Simpsonize Me" to M&M's to Dexter and back again - but at least this time we have some stats:

  • 4 million user sessions
  • nearly 10 minute session time
  • about 1 million shares via email/social network post

So, a great data set for explaining the concepts of "sticky" and "spreadable" to your audience.
AdLab post

Avatarize Yourself

Google Docs to support 250 MB uploads

Submitted by Sam Moore on Wed, 01/13/2010 - 17:56

Google Docs will soon be supporting uploads of up to 250MB, in all file types.
Google's Docs and Wave products are starting to look like a real collaboration solution, especially for loosely allied or ad-hoc teams which may not have any need for a real infrastructure of their own (I work with a shifting coalition of collaborators, in just such a scenario).
Does that mean that workflow or asset management within an organization is no longer necessary? I don't think so - I see Google as a better solution at the fringes, where organizations interact, and where the greatest communications difficulties typically are.

In other news, YouSendIt is looking a little green around the gills...

Google release

AppMakr - easy iPhone app for your RSS feed

Submitted by Sam Moore on Wed, 01/13/2010 - 15:20
Guy Kawasaki points us to AppMakr - a simple widget builder that creates an iPhone app, with your RSS feed as the content.
You distribute the resulting app through the iPhone App Store - either under AppMakr's account, or your own Apple Developer Account, if you have one.
Be sure to visit Guy's article - from now till Monday, he's got a promo code that lets you build your app for $49 instead of $199.
AppMakr site

Journal of Interactive Advertising

Submitted by Sam Moore on Mon, 11/09/2009 - 18:46


If you can handle the academ-ese, here's a journal dedicated to online advertising.

Fortunately, they have an RSS feed, which streams abstracts to your reader - and these may perhaps be a bit more readable than the full articles.

At the very least, sticking a few pages of this sort of thing in your consulting report will handily keep your customer from actually reading it, and help ensure that they take your word for whatever conclusions you've drawn:

Advertising value provides an overall representation of the worth of advertising to consumers (Ducoffe 1995). Existing literature suggests that consumers view advertising's ability to supply information as a primary reason for approving of it (Bauer and Greyser 1968). Research in online advertising also shows that advertising can offer value to Internet users in the form of more relevant information (Ducoffe 1996). When online community members possess a distinct group intention about the need for advertising, they should be able to internalize the notion that advertising benefits the community. As a result, these members should be more inclined to develop favorable evaluations of the advertising. We also hypothesize that they perceive a higher degree of value of advertising in the community:

H6: Group intentions to accept advertising in online social networking communities relates positively to perceived ad value in community sites.

Finally, cognitive studies of associative links suggest people tend to regard relevant information as more accessible in their attitude formation (Rodgers 2004). The more community members perceive advertising as relevant to the community themes, and thus more relevant to community members, the more likely they are to find such information useful, which should result in a higher level of perceived ad value. In turn,

H7: Perceived ad relevance relates positively to perceived ad value.

Come to think of it, slogging through this stuff is how I earn my rate.

Journal of Interactive Advertising

Psychology Today on sleep and performance

Submitted by Sam Moore on Mon, 11/09/2009 - 18:26

I've always intuitively felt that all-nighters and such lead to poor performance - ever since high school actually. So it gives me a small thrill when I find some scientist waving around studies that support the idea.

In this case, Psychology Today's Kelly McGonigal shares findings that show how cognitive function is disrupted by irregular sleep patterns - not just not getting enough, but not getting it regularly can, apparently, severely inhibit performance.

Here's the executive summary:

Getting enough sleep, on a regular cycle, may make us a better version of ourselves. And even though my greatest wish is usually more time in the day, I'd rather feel good and perform well than get to be a crankier, impulsive, sick version of myself for a few extra hours a day.

Full Article