If you're seeing this in your Analytics reports,

“Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!”

and are sufficiently technical to do something about it, here's a great article on how to proceed.

http://blog.analytics-toolkit.com/2016/future-proofing-your-ga-vs-google-analytics-spam/

A bit of a rehash, but it's a succinct one in slideshow form.

tl;dr - it's Emotional intelligence, in case you couldn't tell by considering the author.

https://hbr.org/video/5236216251001/what-makes-a-leader

And here's what it feels like to be less than authentic...

A few weeks ago I asked a friend who has been doing “growth hacking” for a long time to help promote Asteroid and to show me a few tricks. What I learned was depressing.

https://medium.com/startup-shenanigans/the-dark-art-of-growth-hacking-e3f7f5514f38#.2tr7d7yvu

Reading the various growth strategies people flog out there, one could be forgiven for thinking it's necessary to become someone other than yourself in order to make a living. 
Here's an alternative view.

Consistency + quality content = success.

https://live.institute/talks-molly-33ea98ace9a6#.9jaduamvi

TemplateHere's a clearly automated email I got from a recruiter, looking to see if they could place one of their unfortunate victims with me. 
Can you tell I loathe the "staffing" business? 

Anyway, this thing is so full of crap it's hard to know where to start.
My company is 100% virtual, with as yet no staff - all contractors, all remote. There's no "work for us" section on my web site. 
And yet, Mr. X here would like me to believe he's checked out my site for opportunities, and found someone I'd like to hire.

Here's a clue:
If you start trying to build a relationship with me by bullshitting your way into my inbox, the best you can expect from me is a cold silence. I will never trust you, and I don't do business with people I don't trust.
On the other hand, I might write a blog post publicly shaming you; if you're lucky I'll leave your name out.
 

Bottom line: you can't automate relationships.

Hi,

My name is XXX XXXX, I am a recruiter for XX XX XX based out of XXXXX. XXX is national based in presence, and specializes in those hard to fill roles across all industry from a contract and direct hire standpoint.

I noticed one of your job openings, and would like to pass along a candidate that I am working with for your review.

Please note that we only get paid per placement.  So to review qualified candidates is free of charge!

If you are interested in reviewing the candidate, please let me know.

Best,

XXX XXXXX

 

I've posted before on why HTTPS is important, and how to enable encryption.
There's even a free solution for SSL certs (Let's Encrypt).
Here's a very accessible explanation of the benefits:

https://blog.hubspot.com/marketing/enable-https-on-your-website#sm.000z8158sthpeky111x2e0m6s7erv

A company blog can be a great traffic magnet, but getting the most out of it requires that you understand your traffic.
Here's a basic overview of what metrics to look at.

 

https://www.pardot.com/blog/track-key-blog-metrics/