Marketing Automation

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All the best editing and technology design in the world cannot overcome a bad attitude, and that's true from organization management to the content editor/manager.

We may all indulge in a joke now and then about how fast the world is moving, but the reality is that technology acceptance is no longer solely the realm of the resident geeks and nerds. It’s imperative that everyone involved in dissemination of marketing content get on board and, if not actually embrace the new way of doing things, then at least accept and not resist it.

This is a real challenge in some organizations and companies, and it's never more obvious than when dealing with how to get messaging out of the heads of those responsible for generating it and onto the website or other marketing vehicles.

Resonetrics can help your organization (or your client's) create an atmosphere of not just acceptance, but embrace of technology in helping move your marketing forward. If management is on board, it can be a fairly brief process that sticks, positioning the organization to leap ahead in its market visibility and penetration. 

This process may consist of analyzing the marketing team's technological strengths and weaknesses, providing tech introductions and training where needed, and helping develop an internal marketing workflow that optimizes strengths and minimizes weaknesses. It may also include arranging external assistance where needed. 

Sometimes internet marketing notices the self-involved nature of noticing its own self-involved nature.
Also, reposting a roundup article is even easier than writing one.

Roundup posts are all the rage right now because they’re so much easier to write than actually spending time thinking of genuinely useful content.

But even better than doing roundups is being featured in them. You get links, fame, and glory, all for giving a 2 sentence quote about a topic you may or may not have any experience in.

https://blog.wordable.io/12-expert-quotes-expert-giving-quotes/

Brian Dean is best known as the backlink guy, but his SEO and keyword research info is well worth a read. here's the update for 2017.

If you can master the art of finding awesome keywords for your business — you’ll not only benefit from more search engine traffic – but you’ll also know your customers better than your competition.

http://backlinko.com/keyword-research

The amount of time business buyers are willing to wait for a response varies by channel. It may surprise you that 67 percent of business buyers expect a response via email within one hour, and 15 percent of those actually expect an immediate reply.

http://www.convinceandconvert.com/customer-experience/buyers-expect-real-time-interaction/

Some great ideas in here about how to get people to engage and give up their email, without being so annoying about it.

1) Instead of pop-ups, create valuable gated content

2) Use NudgeSumo to replace pop-ups

3) Include subscribe forms directly in your content

Read how here:

https://venngage.com/blog/pop-ups-google-interstitials-2017/

I have 2 clients I'm going to speak with about this on Monday. If you'd like to be the third, Email Me or Get on my calendar
 

And here's what it feels like to be less than authentic...

A few weeks ago I asked a friend who has been doing “growth hacking” for a long time to help promote Asteroid and to show me a few tricks. What I learned was depressing.

https://medium.com/startup-shenanigans/the-dark-art-of-growth-hacking-e3f7f5514f38#.2tr7d7yvu

Reading the various growth strategies people flog out there, one could be forgiven for thinking it's necessary to become someone other than yourself in order to make a living. 
Here's an alternative view.

Consistency + quality content = success.

https://live.institute/talks-molly-33ea98ace9a6#.9jaduamvi

Here's a clearly automated email I got from a recruiter, looking to see if they could place one of their unfortunate victims with me. 
Can you tell I loathe the "staffing" business? 

Anyway, this thing is so full of crap it's hard to know where to start.
My company is 100% virtual, with as yet no staff - all contractors, all remote. There's no "work for us" section on my web site. 
And yet, Mr. X here would like me to believe he's checked out my site for opportunities, and found someone I'd like to hire.

Here's a clue:
If you start trying to build a relationship with me by bullshitting your way into my inbox, the best you can expect from me is a cold silence. I will never trust you, and I don't do business with people I don't trust.
On the other hand, I might write a blog post publicly shaming you; if you're lucky I'll leave your name out.
 

Bottom line: you can't automate relationships.

Hi,

My name is XXX XXXX, I am a recruiter for XX XX XX based out of XXXXX. XXX is national based in presence, and specializes in those hard to fill roles across all industry from a contract and direct hire standpoint.

I noticed one of your job openings, and would like to pass along a candidate that I am working with for your review.

Please note that we only get paid per placement.  So to review qualified candidates is free of charge!

If you are interested in reviewing the candidate, please let me know.

Best,

XXX XXXXX