Startup Shenanigans: The dark art of Growth Hacking.
And here's what it feels like to be less than authentic...
A few weeks ago I asked a friend who has been doing “growth hacking” for a long time to help promote Asteroid and to show me a few tricks. What I learned was depressing.
https://medium.com/startup-shenanigans/the-dark-art-of-growth-hacking-e3f7f5514f38#.2tr7d7yvu