AdLab: Avatarize Yourself Until You Are Blue In the Face

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AdLab has some detail about the already-old-news Avatar/McDonalds upload-my-face thingie, running in Europe.
Obviously this has been done before - from "Simpsonize Me" to M&M's to Dexter and back again - but at least this time we have some stats:

• 4 million user sessions
• nearly 10 minute session time
• about 1 million shares via email/social network post

So, a great data set for explaining the concepts of "sticky" and "spreadable" to your audience.
AdLab post

Avatarize Yourself