AdLab: Avatarize Yourself Until You Are Blue In the Face

Submitted by Sam Moore on Tue, 01/26/2010 - 09:36

Screen shot 2010-01-26 at 9.28.36 AM.png
AdLab has some detail about the already-old-news Avatar/McDonalds upload-my-face thingie, running in Europe.
Obviously this has been done before - from "Simpsonize Me" to M&M's to Dexter and back again - but at least this time we have some stats:

  • 4 million user sessions
  • nearly 10 minute session time
  • about 1 million shares via email/social network post

So, a great data set for explaining the concepts of "sticky" and "spreadable" to your audience.
AdLab post

Avatarize Yourself