Venngage: Pop-Ups Be Gone: The Solution to Google’s Interstitials Update in 2017

Submitted by Sam Moore on Sat, 12/10/2016 - 19:54

Some great ideas in here about how to get people to engage and give up their email, without being so annoying about it.

1) Instead of pop-ups, create valuable gated content

2) Use NudgeSumo to replace pop-ups

3) Include subscribe forms directly in your content

Read how here:

https://venngage.com/blog/pop-ups-google-interstitials-2017/

I have 2 clients I'm going to speak with about this on Monday. If you'd like to be the third, Email Me or Get on my calendar
 

Hacker News: Stop Using these 2 Easily Hackable Netgear Router Models

Submitted by Sam Moore on Sat, 12/10/2016 - 19:03

Carnegie Mellon's Computer Emerency Response Team (CERT) warns

Netgear's R7000 and R6400 routers, running current and latest versions of firmware, are vulnerable to arbitrary command injection attacks, though the number of users affected by the flaw is still unclear.

http://thehackernews.com/2016/12/netgear-router-hacking.html

Hacker News: This Ransomware Unlocks Your Files For Free If You Infect Others

Submitted by Sam Moore on Fri, 12/09/2016 - 10:47

Multi-level marketing comes to ransomware.

...to get their important files back, Popcorn Time gives victims option to pay a ransom to the cyber criminal or infect two other people and have them pay the ransom to get a free decryption key.

http://thehackernews.com/2016/12/ransomware-malware.html

Analytics Toolkit: Future-Proofing Against Google Analytics Spam

Submitted by Sam Moore on Mon, 12/05/2016 - 21:26

If you're seeing this in your Analytics reports,

“Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!”

and are sufficiently technical to do something about it, here's a great article on how to proceed.

http://blog.analytics-toolkit.com/2016/future-proofing-your-ga-vs-google-analytics-spam/

Startup Shenanigans: The dark art of Growth Hacking.

Submitted by Sam Moore on Mon, 12/05/2016 - 20:06

And here's what it feels like to be less than authentic...

A few weeks ago I asked a friend who has been doing “growth hacking” for a long time to help promote Asteroid and to show me a few tricks. What I learned was depressing.

https://medium.com/startup-shenanigans/the-dark-art-of-growth-hacking-e3f7f5514f38#.2tr7d7yvu

Live.Institute: How being honest and purpose-driven can build real business growth

Submitted by Sam Moore on Mon, 12/05/2016 - 19:57

Reading the various growth strategies people flog out there, one could be forgiven for thinking it's necessary to become someone other than yourself in order to make a living. 
Here's an alternative view.

Consistency + quality content = success.

https://live.institute/talks-molly-33ea98ace9a6#.9jaduamvi