Not only are some browsers now throwing flares when forms are presented without encryption, but Google is starting to notice as well.
Bottom line - it's time to get a cert and make your site work over encrypted connections.
Here's a detailed article that will take you through the steps required to get HTTPS working on your site(s).
https://www.lullabot.com/articles/https-everywhere-deep-dive-into-making-the-switch
Did you know 73% of the top 30 media companies use Drupal? Neither did I.
Drupal.org has 3 new industry-specific pages, offering case studies and talking points, like the one above, for prospective site builders who are considering Drupal.
The three market verticals are Higher Ed, Media/Publishing, and Government.
Having worked in all 3, I can attest there's lots of opportunity there. Hopefully these new pages will help get the word out.
https://www.drupal.org/association/blog/drupalorg-industry-pages-are-live
It's pretty easy with few a simple edits.
https://www.ostraining.com/blog/coding/responsive-facebook-videos/
I've posted before on why HTTPS is important, and how to enable encryption.
There's even a free solution for SSL certs (Let's Encrypt).
Here's a very accessible explanation of the benefits:
https://blog.hubspot.com/marketing/enable-https-on-your-website#sm.000z8158sthpeky111x2e0m6s7erv
Here's a great guide to tagging your content to optimize presentation on FB, LinkedIn and Twitter:
"As social media platforms continue to become a dominant traffic source for your content, it becomes even more important to put in the small amount of additional effort to ensure your story can connect with each audience. Through the proper use of metadata, you can easily achieve this goal with your existing content as well as make this a part of your editorial process moving forward."
Bonus: this is quite easy with Drupal and the Metatag module.
https://www.newmediadenver.com/blog/using-html-meta-tags-to-tailor-your-story
Google announced earlier this year that they will begin counting the availability of service over the https protocol on sites as a positive factor for page rank.
Several clients have expressed concern over moving their Drupal sites to https. Drupal has no issues with this, and generally work fine over either protocol; but there's some confusion over broader issues of search, link juice, etc. and how 301s and 302s should be handled. Here's a good summary of the common questions:
https://plus.google.com/+JohnMueller/posts/PY1xCWbeDVC
In the longer term, client-side frameworks like Ember will allow us to build web applications which compete with and even exceed native applications with regard to perceived performance, built-in interactions, and a better developer experience. But these frameworks will also enrich interactions between web applications and device hardware, potentially allowing them to react to pinch-and-zoom, issue native push notifications, and even interact with lower-level devices.
Wondering what CMS to use for your content marketing? Here's the case for Drupal:
http://imagexmedia.com/blog/2016/08/complete-content-marketing-drupal
Here's a quick take on an old tactic - offering free content in return for contact info.
http://imagexmedia.com/blog/2016/08/what-are-squeeze-pages-and-how-do-they-work
P.S. there's a Drupal module that makes this a little easier, though it's not hard in any case:
https://www.drupal.org/project/squeeze