Web-to-print

The good folks at Target Marketing Magazine have asked me to present on the topic of how (and why!) to use online document customization and management strategies to solve marketing problems.

I'll be focusing on how retail, franchisee and sales agent systems can benefit from the ability to customize ads, sales support materials, point-of-purchase, direct mail, etc.

If there's time, we'll look at setting up localized cross-media campaigns, and may even get into personalized URLs.

The webinar's free, but you do have to register:
Registration Page

Heading out in the morning for Philadelphia, and the 2010 OnDemand Expo.

This year I'm on one panel, and giving one presentation (along with my buddy Mark Van Duinen from TracyLocke).

Here's the panel info:

Title: Making Digital Workflows Pay Off
Date: Tuesday April 20, 2010
Time: 1:00-1:50 PM

And here's the presentation:
Title: Creating a Multi-Channel Marketing Center around a Web-to-Print Storefront
Date: Wednesday April 21, 2010
Time: 4:00-4:50PM


If you're at the Expo, swing by one of these and say Hi.

See you in Philly!