8 social media sins to avoid - iMediaConnection.com

Submitted by Sam Moore on Mon, 08/03/2009 - 16:04


And of course, a counter-list to the previous list (fewer items, but I guess since they're "sins" they each weigh more...?)

Here's a taste:

Social is PR

Social media is too big for one department. By defining social media in a purely public relations or communications capacity, it limits the scope of your campaign. Keep in mind that in employing social media, there are functionalities and benefits to other departments (e.g. product development, service and support, research), so include those departments as ways to deepen and continue your engagement with consumers. Your audience wants to know more about you than just what you're selling; they want to know about what you do, who does it, and how you do it.

One way to ensure you avoid the pitfall of operating social media in a silo is to ask yourself who else in the organization should participate, and how else can you leverage your social presence beyond just product launches and news events?

Takeaway: PR is great for news and launches, but social media creates the ongoing and sustained interest between news and launches.

Hard to see what the "sin" here is - looks to me like simple short-sightedness, something which everyone who's ever done business with a corporation of any size ought to recognize.

But I guess "Sin" in a headline sells better than "boo-boo", eh?

Full article

25 Ways to Make Friends, Fans, and Followers - ClickZ

Submitted by Sam Moore on Mon, 08/03/2009 - 15:36


ClickZ has this brief list of suggestions for building a following for your company on social networks.

Here's a favorite (fits in with the "Get slightly famous" strategy):

Let go of your secrets. Sharing your knowledge with other people breaks down barriers of engagement. Don't sell a success package for $19.99; instead start a blog. (For example...this article!)

While we all love lists, how do we know this one's any good? Other than appeals to authority (ClickZ is fairly well-known) I guess we don't. We're all figuring this out as we go along, aren't we?

Full Article

Twitterhawk - Target Marketing on Twitter

Submitted by Sam Moore on Thu, 05/28/2009 - 14:11


Twitterhawk is a service that flags tweets based on your keywords, and allows you to auto-respond - or respond later, by hand - with your marketing message.
From the home page:

TwitterHawk is a real time targeted marketing engine that will find people talking on twitter now by your chosen topic and location, allowing you to really hit your target mid conversation with ease.

It will periodically search twitter for you and either auto-reply or generate a list of matches for you to respond to or reject from your twitterhawk account.

Seems the best thing to send in your tweet would be a link to your site or service.

Here's a use case from their website:

Let's say you just opened a new coffee store in Queens and wanted to let people know about it. As part of your advertising efforts, you could setup TwitterHawk to search for things like "coffee near:Queens within:8mi" (of course you could simply search world wide if you are global).

We would then periodically (at a frequency determined by you) find twitter posts that mentioned coffee by users that are actually located within 8 miles of Queens such as
'@cracksh0t Oh I could really go for a coffee right now' or
'@loxly Coffee... my one true love'

Depending on how you set your search up, the system will then either send the response automatically right then, or it will add it to your matches list for you to check over and confirm.

Should there be a match for coffee on something like '@coffeeh8r I cannot stand coffee!!!' you can simply remove this from your matches list.

Twitterhawk can track how many links you send and how many of those result in click-throughs - sort of a CPC model for tweet-marketing.

So - is this spam? Or smart context-sensitive communication?

Twitterhawk's services page

AdLab: Sunblock Ad Changes Color When Exposed to Sun

Submitted by Sam Moore on Wed, 05/27/2009 - 20:35


The excellent MIT Advertising Lab blog has this example of Photochromic ink used in a DM piece:

Another example of the message being built into the medium -- a print ad for Sundown sunblock, one half of which changes color when exposed to the sun (see full creative here). If you know how they might have achieved the effect, could you please leave a comment?

Why, don't mind if I do:

Photochromic ink is a technology that I saw paraded around once a year or so when I was in Print Production. The related Thermochromic (heat-sensitive) inks are a little better known, being used in things from kids' snow boots to coffee mugs and beer cans, but photochromic has never really gotten going.
It's not cheap, especially for a DM piece that I imagine had a budget of under $1 a piece (just a WAG, but you know...).

Nice to see someone got a project out the door with this, anyway.

Adverlab article

Here's a manufacturer's page.


Submitted by Sam Moore on Wed, 05/27/2009 - 20:34



I've certainly been gone for a while.
After a great bloodletting at the agency I was working for, I'm now out on my own - and spending most of my time trying to get a new business going.
While it's still not really ready for public viewing, a small site is up - and I've committed to get back in here and post some more cool stuff for marketers.

MediaOnTwitter - a Wiki listing journalists who use Twitter

Submitted by Sam Moore on Wed, 01/07/2009 - 19:41

MediaOnTwitter's mission is simple: It's a geographically organized list of

"Journalists, Bloggers & Media Outlets on Twitter"


Another list, referenced at MediaOnTwitter:

And another: http://www.twellow.com/category_users/cat_id/50

These sites could be gold for anyone attempting to create a 21st-century online press center. Obviously any PR department should be following all the relevant journalists - now, how about a tool to aggregate their tweets, organized by relevance to your agenda? Sort of like LinkedIn's "Company Buzz" application (discussed here) but more focused on professional journalists...

Would someone get on that please?

Virtual Greats | Virtual Goods

Submitted by Sam Moore on Tue, 01/06/2009 - 18:55

Here's a link to Virtual Greats, with a blurb about the company:

Virtual goods represent a $1.5 billion global market. Virtual Greats is the first company to create a platform to bring high-value, copyrighted material into virtual worlds and social networks. We are the world's leading virtual goods sales and distribution system, connecting celebrities, artists and content creators with a new generation of fans through the online trade of likenesses, fashion, catchphrases, and other virtual representations of real-world talent.

These folks came to my attention because of a post on the Millions Of Us blog. I'm quoting this extensively because the link from my reader is returning a 404:

Virtual Greats launches Snoop Dogg/ Tila Tequila Virtual Goods with Rockyou’s Super Pets in Myspace and Facebook
from Millions of Us by Reuben

I am so excited about this news from our sister company Virtual Greats for a number of reasons. First and foremost, it is the first time we’ve extended premium virtual goods into virtual worlds running within the world’s largest social networks.

For those of you not up to speed, Super Pets is a virtual pet experience that allows you to adopt a pet, train it and battle it against your friends’ pets. Within Facebook, Super Pets has 417, 000 monthly Active Users and within Myspace, it has 4.5 million monthly Active Users. One of the challenges brands had in being sucessful in Second Life was that while the monthly active population was large (and the time per user, enormous), there was no good way to get in front of all those users. Well, in Facebook with Superpets we’re now in front of an audience half as large as Second Life, and in Myspace, in front of one 4.5 times bigger than Second Life.

As for what we’re selling, we’re starting simple with items like winter hoodies for your pet that say Snoop’s cathcphrase, “Drop It Like it’s Hot” (you can see one on my avatar below, styled as a raccoon as a nod of the hat to my man Loic LeMeur and his Seesmic Logo.


So now I'm wondering - is Millions of Us moving away from being a mostly Second Life oriented shop?

LinkedIn's Company Buzz application - see who's saying what

Submitted by Sam Moore on Sun, 12/21/2008 - 17:43


Here's a convenient little app from LinkedIn - it watches Twitter and catches tweets referencing keywords associated with your profile (companies, schools, etc.)

Company Buzz is an application that allows you to see what people are saying about companies and topics you care about. Company Buzz uses information from your profile such as companies and schools to find relevant discussions on twitter. Company buzz also shows you how frequently your company or topic has been mentioned and the top words associated with your company and the topic. You may add new topics and customize existing topics with new search terms to get just the results you are interested in.

(Marginally) more info here.

The marketer's attitude

Submitted by Sam Moore on Sun, 12/21/2008 - 17:40


Over at Seth Godin's always-insightful blog, there's this great list of attributes essential to a successful marketer (now, how many of these are applicable to the leaders of your enterprise?):

The marketer's attitude

Traditional job requirements: show up, sober. Listen to the boss, lift heavy objects.

Here's what I'd want if I were hiring a marketer:

  • You're relentlessly positive. You can visualize complex projects and imagine alternative possible outcomes. It's one thing to talk about thinking outside the box, it's quite another to have a long history of doing it successfully. You can ride a unicycle, or can read ancient Greek.
  • Show me that you've taken on and completed audacious projects, and run them as the lead, not as a hanger on. I'm interested in whether you've become the best in the world at something, and completely unimpressed that you are good at following instructions (playing Little League baseball is worth far less than organizing a non-profit organization).
  • You have charisma in that you easily engage with strangers and actually enjoy selling ideas to others. You are comfortable with ambiguity, and rarely ask for detail or permission. Test, measure, repeat and go work just fine for you.
  • You like to tell stories and you're good at it. You're good at listening to stories, and using them to change your mind.
  • I'd prefer to hire someone who is largely self-motivated, who finds satisfaction in reaching self-imposed goals, and is willing to regularly raise the bar on those goals.
  • You're intellectually restless. You care enough about new ideas to read plenty of blogs and books, and you're curious enough about your own ideas that you blog or publish your thoughts for others to react to. You're an engaging writer and speaker and you can demonstrate how the right visuals can change your story.
  • And you understand that the system is intertwined, that your actions have side effects and you not only care about them but work to make those side effects good ones.

The cool thing about this list is that it's not dependent on what you were born with or who you know. Or how much you can lift.


45 Drupal Sites Which You May Not Have Known Were Drupal Based | Social CMS Buzz

Submitted by Sam Moore on Sun, 12/21/2008 - 17:38

Over at Social CMS Buzz, there's an intriguing list of sites built on Drupal - some of which I wouldn't have guessed (Mission Metallica? Looks like custom Flash all the way to my eyes).
Social CMS Buzz article

Here's a link to Drupal founder Dries Buytaert's more extensive - and more informative - list.