BSPCN has a gallery of 20 interesting Facebook fan pages, with brief commentary.
Our experience - especially with Covered in Cathair and Kitten Associates- has been that a Facebook fan page can be a great way of keeping your community involved and engaged - much better than a forum or blog, though those are great too. CiCH's fan page has become a key location for Robin's readership, and the Kitten Associates page has been invaluable especially in fundraising for the fosters.
What's frustrating about the BSPCN post, though, is there's no detailed indication of how the fan page is used, how it relates to the brand's web site, any cross-communication with Twitter, etc. I'd also be interested to know who in the brand marketing organization is populating these pages. I imagine it's different for each brand...?
I'd love to see an in-depth look at one of these pages, the team behind it, the community, and the overall communications strategy.
Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers. While other companies struggle with whether or not to participate you can be out in the trenches gathering fans and gaining evangelists.