Soon, Your Mayonnaise Label May Have Sight, Sound, Video

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Last month Esquire dropped the first magazine cover to incorporate e-ink technology. While the creative was underwhelming, the execution sure generated a lot of buzz.

Looks like in-store POP is next, followed one presumes by packaging (I'm betting on cereal boxes, but we'll see).

Quote:

Henkel's Right Guard is testing use of printed electronics to power flashing lights in corrugated in-store displays at Walgreens stores in the Chicago area, a first step for a technology from Arizona start-up company Nth Degree that could eventually bring low-cost streaming video to printed displays, packaging, direct mail or magazine inserts.

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