WebDev 101 - Content organization & preparation
If it’s being done right, every organization’s website content consists of material provided from across the breadth and length of their expertise and knowledge. This means a variety of voices, language usage, tonal approaches, visual design and image types are being submitted by various contributors in all departments and sectors of the organization.
In an enterprise-level organization with many departments and subdivisions, it’s even more critical that this disparate content is well-edited and organized, to shape it into a coherent, single voice for the client.
This is a skill set unto itself. Not everyone has it, but everyone can learn enough to ultimately execute at a higher level. And for consistently top-tier content, you may find yourself retaining outside help.
For visuals, you can retain a virtual assistant (VA) with some training or background in photography or illustration to help you source, identify and edit images you'll need. For text, you might want to hire a commercial copywriter. It's important to hire the right one, and fortunately it's not difficult to find an experienced copywriter who has some background in your client's particular industry.
If the thought of having to locate, interview and secure the services of this outside talent sends you running for the hills because it's just way more time and effort than you have to spare, it might be time to hire an all-around digital marketing partner to do all that for you.