Moving Toward the Future, Part 2: How Traditional Small Creative Agencies Can Re-tool for the Digital Era – Overcoming Tech Differences
At least up until the arrival of COVID-19, few small creative agencies typically worked remotely. They generally built their processes and workflows around in-person meetings with clients, staff and vendors, with a possible phone call or rare online meeting thrown in when deadlines came down to the wire.
Not only did this tend to make the work process more cumbersome and expensive, it also slowed it down. Because digital-first agencies tend to be built by highly tech-savvy principals (if not downright tech nerds), their foundations include the use of communication, project management, and brainstorming software such as Basecamp, Slack and MindMeister to allow most—if not all—of these processes to happen virtually.
Though it may remove some of the more personable aspects of business, these types of software packages can help today’s traditional agencies retrofit their processes to be able to compete with their digital-first peers.