Defining Users for Good UX Design Requires Good Research
External Users – End Users/Customers
The site's external end users may belong to a monolithic group, but more likely, they will belong to several subsets, differentiated in terms relevant to the client/site owner’s business or purpose. Your marketing department should research and create a Customer Profile for each subset of typical customers.
- These profiles should be generated using known demographic information as much as possible. Relevant demographics will change according to client needs.
- Other salient points about them will have to remain conjecture, until use of the new site reveals observable data about external users.
- When building the project timeline, the webdev project manager should be tapped to follow up on this information, which should help determine anticipated needs and desires for the website's ongoing features and functionality. This way, all future updates are based on actual feedback.
Internal Users – Content Editors
We’ll cover the questions used to build the Persona Story in our next post.