The good folks at Target Marketing Magazine have asked me to present on the topic of how (and why!) to use online document customization and management strategies to solve marketing problems.
I'll be focusing on how retail, franchisee and sales agent systems can benefit from the ability to customize ads, sales support materials, point-of-purchase, direct mail, etc.
If there's time, we'll look at setting up localized cross-media campaigns, and may even get into personalized URLs.
The webinar's free, but you do have to register: