B. L. Ochman's "What's Next" blog always has insightful commentary on corporate life and communications in the internet era.
Here's a piece on a favorite topic of mine - the dysfunctional nature of the modern corporation; specifically how sprinkling "magic social dust" on your organization won't get you better customer relations, or higher sales numbers.
This is because - surprise - most companies aren't any good at communicating.
From the article:
Dear big companies: If you want to try using social media - start inside. Create a wiki, internal blogs, company-wide IM, a help line where any employee has access to any other employee's knowledge at any time.