Nokia buys Enpocket - on-device ad display enabler

Advertising Age - Digital - Nokia Moves Closer to Being an Ad Seller

In addition to Nokia's interesting partnership with Adobe (they had their own spotlight time on stage at the Creative Suite conference, are rolling out millions of devices enabled with Flash Light in the next few years, and are all over Device Central) - now Nokia has the workings of a real content delivery network.

Note that consumers are likely to react very negatively to this unless the advertising is highly targeted - another reason to embrace more and more customization and personalization of content. Luckily, with Nokia driving, the relationship is already there - though I'm still not sure I'll appreciate getting SPAM from my phone company.