Kinset - virtual worlds meet online shopping

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Mashable notes the debut of Kinset, an immersive shopping application (Windows only at this point).

Notes Kinset's Adam Ostrow:

It’s cool technology no doubt, but is there really value for customers?

Perhaps the answer is to make Kinset social – allow you to interact with other shoppers as you navigate the store and discuss the items you are viewing. This seems to be missing at the moment, but would make the shopping experience more realistic and potentially much more worthwhile.

Now, combine this with the ability to move your avatars between virtual worlds (Link) and you'll be able to shop with friends from anywhere. Conversely, I can imagoine a portal being opened from an RPG or Second Life-type environment - why not just step into a bookstore in-world?

Link


Review coming soon, once I'm back in Parallels...