Wireless Power Lightens Up Cereal Boxes | Advertising Lab

Submitted by Sam Moore on Sat, 02/26/2011 - 14:49

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From AdLab comes this news about eCoupled's wirelessly-powered on-package lightup graphics.

Fromshelftohome

"eCoupled intelligent wireless power is so flexible it can actually be printed directly onto packaging. A low-cost enhancement to product packaging, printed coils allow real-time communication from the package to the store shelf, and then to the store’s inventory management system. Product quantities can be identified and tracked, expiration dates monitored, and new stock automatically ordered when supplies are low to help reduce lost sales."

Wait - weren't RFID tags supposed to make that problem go away?

via AdLab

Gizmodo post

eCoupled