Gerry McGovern on Surviving information-seeking sickness

Submitted by Sam Moore on Fri, 10/09/2009 - 14:59

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A cute post from Gerry McGovern, illustrating the fallacy of flooding website visitors with information when all they really want is to get something done:

It took time. Lots of counseling. I had many relapses. The doctors told me that I had spent too much time with too many web teams who didn’t live in the real world. These web teams built websites full of information without any real understanding of what their customers actually wanted. These web teams thought people came looking for information, when in fact people had specific tasks that they wanted to solve. Information was only a means to an end. It was not the end.


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