Blogs

From Drupal founder Dries Buytaert's blog comes this note on the singer Pink's new Drupal-based site.
It's a Sony MyPlay page; we noted last week how Sony/BMG's using Drupal to power their MyPlay platform.

Dries' blog
Pink's site

For those who think Microsoft and Google aren't our competitors, here's Microsoft's Steve Ballmer.

Quote:

"Over time, all ad money will go through a digital ad platform," Ballmer told a gathering of European ad agencies and clients. "All media goes digital, all advertising goes digital."

Link

More:

Microsoft became a player in the ad business with its August purchase of aQuantive, a U.S. company whose technology places ever-changing Web site ads in front of Internet viewers based on specific conditions.

Now, Ballmer is trying to convince media specialists that Microsoft is serious about catching up with Google in the $550 billion global ad market.

Even includes a video of WalMart's bacteria-like spread through the US market.

Interesting is the growth of internet retailing, and how that dwarfs WalMart's formerly impressive scale. Maybe you can find thousands of things at WalMart, but you can literally buy ANYTHING on the internet:

[T]he Internet is transforming the retail definition of scale. The once-stunning compilation of 142,000 items found in a Wal-Mart supercenter doesn't seem so vast alongside the millions of products available on the Internet. At the same time, the cost of creating and sustaining a national brand is rising because of media fragmentation. Niche brands, created by Internet word of mouth, are winning shelf space and sapping profits required to fund big brands' advertising. Manufacturers such as Apple Inc. and Phillips-Van Heusen Corp., lacking the retail distribution or presentation they crave, are opening their own stores. One result is that retail giants hold less sway over their customers -- and over their suppliers.

WalMart's beginning to remind me of an old battleship, struggling in a new world of jet fighters.

What does this mean to retailers? For one, thing, the smart ones are focusing on experience, service, atmosphere - Target does this well. These are things the Internet is bad at - and so is WalMart.

Link

Mashable notes the debut of Kinset, an immersive shopping application (Windows only at this point).

Notes Kinset's Adam Ostrow:

It’s cool technology no doubt, but is there really value for customers?

Perhaps the answer is to make Kinset social – allow you to interact with other shoppers as you navigate the store and discuss the items you are viewing. This seems to be missing at the moment, but would make the shopping experience more realistic and potentially much more worthwhile.

Now, combine this with the ability to move your avatars between virtual worlds (Link) and you'll be able to shop with friends from anywhere. Conversely, I can imagoine a portal being opened from an RPG or Second Life-type environment - why not just step into a bookstore in-world?

Link


Review coming soon, once I'm back in Parallels...

Great short video about bloated enterprise software approaches vs. appropriate solutions.
http://www.lawson.com/

IBM and Linden Labs (creators of Second Life) are collaborating on a technology that will allow users to move their avatars between different virtual worlds. Clearly some sort of language spec will have to be agreed upon. What's not clear is how a character finely crafted and tuned to the social environment in one world will translate into another. For example, if you've got a lot invested as a warrior in WoW, how does your persona come across in the decidely unwarlike SL? Do people now start crafting more generic personae?

Quote:

A virtual character, or avatar, for all the virtual worlds in which people play is the goal of a joint project between IBM and Linden Lab. The computer giant and the creator of Second Life are working on universal avatars that can travel between worlds. The project aims to open up virtual worlds by introducing open tools that work with any online environment. The companies hope to boost interest in virtual worlds as well as make them easier to navigate.

Usability News - Universal Avatars bestride Worlds

BBC News article

Link to press release

GAIN, the Graphic Arts Information Network, a unit of PIA/GATF, has established a training facility in the virtual world Second Life.

Quote:

Within [Second Life], printers are able to hold meetings, train employees, interview job applicants, promote themselves to hundreds of thousands of potential customers, and even sell virtual products and services for real money in the Second Life marketplace, which generates over $1 Million per month. The possibilities are endless.

I'm not sure how realistic it is for a printer to try and sell stuff from a virtual world - but the training scheme sounds promising.

Read more about Second Life Grid, the platform that empowers the whole Second Life world system, here:

Last week, EK3 announced the WalMart Canada deal - 20 screens each in 350 stores.

Link and Link

Now, Information Week has a piece with interesting detail - apparently WalMart are planning to key the content on the screens to inventory levels.

Once tied into store inventory systems, the EK3 systems could automatically trigger messages promoting overstocked items, for example. They also can be programmed to detect changes in weather, and serve up promotions for beach supplies or tank tops, for example, if the weather suddenly turns warm.

Wal-Mart Canada plans to talk about its plans at the National Retail Federation Show in New York City in January, according to EK3...

Tim Horton's, a chain of 2,500 Canadian coffee shops that throws out any unsold fresh doughnuts after four hours, uses EK3 displays in its stores to promote doughnuts that are approaching their expiration time.

Link

This is an interesting angle, undoubtedly heavily dependent on their RFID efforts – wonder how they’ll tie those together? After all that’s the best route to tracking actual inventory levels (as opposed to “Here’s what we think we have” levels) in-store.
Their RFID push seems to be morphing, with more emphasis on the front of the store – see here

Thanks to Rob Webber for the InfoWeek piece

Great piece by Gerry McGovern on meeting project goals vs. creating something flashy.

Quote:

The most dangerous thing that web professionals can do is assume that what they really care about is what their customers really care about.

Link

Users rarely look at display advertisements on websites.
Banner Blindness: Old and New Findings (Jakob Nielsen's Alertbox)
We knew that, but this drives it home.

So should advertisers stop using them? No, because even the most marginal impression, repeated enough times, achieves a positive impression:

"...even minimal exposures can create an actual positive evaluation (for example, the conclusion that the item is not a threat). That positive affect then influences future evaluations.".

More info here.